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Lead Generation and Management Strategies that get Results
The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.
7 Key Differences Between Business-to-Business & Consumer Marketing
When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn't matter what the product is. You are selling to people. And people are pretty much the same.”
Optimize Your Site for Lead Generation
The Internet influences 70 percent more sales offline than it does online, according to a recent study by The Dieringer Research Group. From Q2 2003 to the same period this year, consumers spent $106.5 billion online. Yet the Web influenced another $180.7 billion in offline sales.
Targeting your Business-to-Business Lead Generation
When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?
Voice Mail Commercials Work!
The old rule: “Never leave voice messages when cold calling” is out. The new rule: “A compelling, concise voice mail message works!” The Formula: It has taken us literally thousands of hours of dialing and tens of thousands of calls to design a template that can be replicated. Try it and let us know how it works for you.
To In-Source or Out-Source Sales Telemarketing
Telemarketing (or sales lead generation/market research) can be a highly cost-effective method for identifying and qualifying new prospective business opportunities. If your business is considering implementing a new telemarketing program you may start by asking yourself the following questions.
